This happened with the owner of Alpharetta Flower Market, who was looking to find a vintage style sunflower logo for her business. She saw the logo I had created for the Sunflower Farm Creamery (whose owner had, in turn, been inspired be some of my other drawings). She, too, was looking for a sunflower logo, but with a rich, vintage, elegant feel to it. Photos she sent me of her lovely shop helped me to visualize what it might look like.
I started by offering her color-blocked layout suggestions so I could understand what shape she was considering, and by suggesting an elegant font that looked like it had an elegant 1920s vibe to it. I also liked how the text reminded me of the stalks of flowers done by Mucha. Once she approved a shape for the composition, I sent her a very loose pencil mock-up, as you see here.